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Heidi Jo Wayco

Heidi Jo Wayco

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How to do business with more of your favorites

How to do business with more of your favorites

Posted on December 15, 2020
You may think you know what your clients like about doing business with you. They may compliment you along the way. Some of those words stick with you. They keep paying you and coming back for more of your products or services. Your relationship is humming along — and you start to realize they are […]
Read More How to do business with more of your favorites
Categories Your Business
Tagsideal client
Here’s my big secret

Here’s my big secret

Posted on December 8, 2020
Sometimes my new clients work on pieces for hours before they ask for help. Other than making me feel sad, their confessions make me feel more connected to them. I totally can relate because TAX PREP is like that for me. I try to get everything perfect before sending it to the guy I PAY […]
Read More Here’s my big secret
Categories Tips of the Trade
Tagswriting content
Why your editorial calendar is key

Why your editorial calendar is key

Posted on February 15, 2019
How many decisions did your organization make last year? How many ideas did committee members implement? There’s a good chance a bunch of those were legitimate news or great feature stories — and you may have missed some opportunities for more media love. You might dismiss the work you do in the background because it’s […]
Read More Why your editorial calendar is key
Categories Media
Tagsmedia coverage, press release
A military mom’s struggle with pride

A military mom’s struggle with pride

Posted on August 24, 2018
Pride is one of the seven deadly sins, so that may be part of the reason I struggled with using the word — or acknowledging it — when people would say I must “be so proud” of my daughter serving in the military. I felt excitement for her. I was happy for her. I was […]
Read More A military mom’s struggle with pride
Categories Life as it happens
Tagsmilitary mom
Giving an email the middle finger is not a good sign

Giving an email the middle finger is not a good sign

Posted on July 9, 2018
Holy crap. I just gave “the bird” to an email after I hit Send. This is not a good sign. I should be more highly evolved, but I’m just not. This guy has given me more than an uneasy feeling for a couple of years. I really liked, respected, and appreciated him at first. There’s […]
Read More Giving an email the middle finger is not a good sign
Categories Shit happens — and other fun stuff
Tagscontractors
Chickens and businesses are cute when they’re little!

Dancing with business growth is more fun with partners

Posted on May 10, 2018
Growing a business sounds like a great idea until you find yourself in the thick of change — and choices. If you can’t dance with business growth, you might as well leave the party. Change can be cause for celebration, but the reality of it can send the strongest among us into a spin. (Hi, […]
Read More Dancing with business growth is more fun with partners
Categories Your Business
Tagsgrowing your business
You can do this!

Nonprofits can get a boatload of media coverage

Posted on February 21, 2018
A statewide environmental group recently had a photo-op with a very Republican governor. The event was all over Facebook. Photos and stories were shared like banana-cakes within hours. There was an accompanying link to an announcement with most of the posts. It was very cool. Imagine your favorite enviro-group getting quality facetime like that — […]
Read More Nonprofits can get a boatload of media coverage
Categories Media
Tagsmedia coverage, press coverage, press release
Is your biz your best client?

Is your biz your best client?

Posted on February 1, 2018
How do you treat your best client? Lemme guess. You drop everything for them. You take care of them during evening and weekend hours — even Sundays. You do this with an “of course” attitude. You don’t serve them begrudgingly, do you? When they pop up on your radar or have a big project with […]
Read More Is your biz your best client?
Categories Your Business
Tagsclients

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Heidi Jo Wayco

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