How to do business with more of your favorites
You may think you know what your clients like about doing business with you. They may compliment you along the way. Some of those words stick with you. They keep paying you and coming back for more of your products or services. Your relationship is humming along — and you start to realize they are […]
Here’s my big secret
Sometimes my new clients work on pieces for hours before they ask for help. Other than making me feel sad, their confessions make me feel more connected to them. I totally can relate because TAX PREP is like that for me. I try to get everything perfect before sending it to the guy I PAY […]
Why your editorial calendar is key
How many decisions did your organization make last year? How many ideas did committee members implement? There’s a good chance a bunch of those were legitimate news or great feature stories — and you may have missed some opportunities for more media love. You might dismiss the work you do in the background because it’s […]
A military mom’s struggle with pride
Pride is one of the seven deadly sins, so that may be part of the reason I struggled with using the word — or acknowledging it — when people would say I must “be so proud” of my daughter serving in the military. I felt excitement for her. I was happy for her. I was […]
Giving an email the middle finger is not a good sign
Holy crap. I just gave “the bird” to an email after I hit Send. This is not a good sign. I should be more highly evolved, but I’m just not. This guy has given me more than an uneasy feeling for a couple of years. I really liked, respected, and appreciated him at first. There’s […]
Dancing with business growth is more fun with partners
Growing a business sounds like a great idea until you find yourself in the thick of change — and choices. If you can’t dance with business growth, you might as well leave the party. Change can be cause for celebration, but the reality of it can send the strongest among us into a spin. (Hi, […]
Nonprofits can get a boatload of media coverage
A statewide environmental group recently had a photo-op with a very Republican governor. The event was all over Facebook. Photos and stories were shared like banana-cakes within hours. There was an accompanying link to an announcement with most of the posts. It was very cool. Imagine your favorite enviro-group getting quality facetime like that — […]
Is your biz your best client?
How do you treat your best client? Lemme guess. You drop everything for them. You take care of them during evening and weekend hours — even Sundays. You do this with an “of course” attitude. You don’t serve them begrudgingly, do you? When they pop up on your radar or have a big project with […]