WARNING: If you have no appreciation for ghastly humor, don’t bother reading this. If the recent death of a family pet still upsets you to the point of tears, don’t read this just yet. I tend to poke people with my sick sense of humor. Why I’m like this could be another blog post. I’ve […]
People working in the media like to take time off during the holidays, but it’s tough for them. Nationally recognized holidays mean they need to prepare stories earlier than normal, often with a skeleton staff. Why should you care? (I know you might be tempted to not care at all, considering the general media disdain […]
We’re going to keep him, this prodigal cat. Even my skeptical husband came around after comparing Pete’s baby picture to the real-life version hanging out with us as though six years haven’t passed.
I was walking through the living room yesterday and noticed a cat rubbing its shoulder on the outside of the door wall. As I approached he looked up at me. Our eyes met. I immediately recognized him. I flung open the sliding glass door and exclaimed, “PETE! Oh, my God, you’re HOME!”
You’ve delivered a stellar press release exactly the way your human media contact wants it.Excellent. Now what? Well, the bad news is after all the time, attention, and TLC you put into your release, these next few hours or days could be the hardest for you. You’re going to have to be patient. Your credibility […]
Want to know why you should invest a few minutes customizing your press release? Because humans working in the media are flying a million miles an hour. If you deliver relevant information in a way that fits, you’re more likely to get their attention. What do I mean? Let’s look at all the traditional media […]