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Heidi Jo Wayco

Heidi Jo Wayco

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Ode to Dead Dogs

Ode to Dead Dogs

Posted on January 11, 2018
WARNING: If you have no appreciation for ghastly humor, don’t bother reading this. If the recent death of a family pet still upsets you to the point of tears, don’t read this just yet. I tend to poke people with my sick sense of humor. Why I’m like this could be another blog post. I’ve […]
Read More Ode to Dead Dogs
Categories Shit happens — and other fun stuff
Tagscats, dogs, pets
How to Celebrate the Holidays in Media Land

How to Celebrate the Holidays in Media Land

Posted on November 29, 2017
People working in the media like to take time off during the holidays, but it’s tough for them. Nationally recognized holidays mean they need to prepare stories earlier than normal, often with a skeleton staff. Why should you care? (I know you might be tempted to not care at all, considering the general media disdain […]
Read More How to Celebrate the Holidays in Media Land
Categories Media
Tagsmedia coverage, media relations, press coverage, press release, working with the media
Is there a book in you?

True confessions of an unpublished author

Posted on November 16, 2017
Have you been thinking about writing a book? What’s in your way? I have nine books in some sort of draft form, so whatever is in your way, I can relate. I bet somebody has said to you, “You should write a book about that!” You probably should. But here’s the thing: time. Oh, and […]
Read More True confessions of an unpublished author
Categories Book Writing
Tagsbeing an author, writing a book
Pete the Prodical Cat

Keeping Pete

Posted on October 12, 2017
We’re going to keep him, this prodigal cat. Even my skeptical husband came around after comparing Pete’s baby picture to the real-life version hanging out with us as though six years haven’t passed.
Read More Keeping Pete
Categories Shit happens — and other fun stuff
Tagslost cat, pets
Shots with Strangers

Shots with Strangers

Posted on October 2, 2017
He leaned toward the edge of my shopping cart and with his eyebrows raised asked, “Eggs?”
Read More Shots with Strangers
Categories Shit happens — and other fun stuff
Pete, the Prodigal Cat

Pete, the Prodigal Cat

Posted on September 19, 2017
I was walking through the living room yesterday and noticed a cat rubbing its shoulder on the outside of the door wall. As I approached he looked up at me. Our eyes met. I immediately recognized him. I flung open the sliding glass door and exclaimed, “PETE! Oh, my God, you’re HOME!”
Read More Pete, the Prodigal Cat
Categories Shit happens — and other fun stuff
Tagslost cat, pets
Where's MY Press Release?

Where’s MY Press Release?

Posted on May 10, 2017
You’ve delivered a stellar press release exactly the way your human media contact wants it.Excellent. Now what? Well, the bad news is after all the time, attention, and TLC you put into your release, these next few hours or days could be the hardest for you. You’re going to have to be patient. Your credibility […]
Read More Where’s MY Press Release?
Categories Media, Tips of the Trade
Tagsmedia relations, press coverage, press release, working with the media
Want Media Coverage? Be Like Sue.

Want Media Coverage? Be Like Sue.

Posted on May 5, 2017
Want to know why you should invest a few minutes customizing your press release? Because humans working in the media are flying a million miles an hour. If you deliver relevant information in a way that fits, you’re more likely to get their attention. What do I mean? Let’s look at all the traditional media […]
Read More Want Media Coverage? Be Like Sue.
Categories Media, Tips of the Trade
Tagsmedia coverage, press release, working with the media

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Heidi Jo Wayco

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