3 Things Media People Won’t Tell You
You want something from them. You want attention. Your news is a big deal to you, right? Jumping up and down like a spoiled little kid, stomping your feet, and demanding their attention probably isn’t the best way to go — but lots of people do it. Sending them the friendly email you just sent […]
Want media coverage? Take care of the humans.
Sponto vid shot by a client per my request as we were noshing on cashews at her preferred meeting place: my dining room table (she likes to sprawl). I launched into an answer to a question I’ve heard hundreds of times: Why should we spoon-feed them? I’m on a mission to transform what we read, […]
Which days are bad days to send press releases?
(RAW vid at the dining room table PART II) Raw, spontaneous moments are rare! We’ll see whether or not you like a backdrop and lighting next time. A client captured another clip of our convo about when to send press releases. We normally avoid sending press releases on Mondays and Fridays. She wants to hold […]