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What we did:
Wrote fresh copy to fit updated website design three or four times within seven or eight years (begging forgiveness for not tracking to a tee). Interviewed customers on a regular basis to capture shifts in the marketplace, create fresh testimonials and blog posts.
What they wanted:
SEO results. A site their customers continued to compliment. An updated website that was as beautiful, easy to navigate and compelling as the last one.
Valuable results:
Enhanced SEO results by putting up blog posts on a regular basis. Continued compliments from customers (a big worry around each iteration being as good as or better than the last). Content that led site visitors to contact company in a way that fit internal protocol.