Sometimes my new clients work on pieces for hours before they ask for help. Other than making me feel sad, their confessions make …
Where’s MY Press Release?
You’ve delivered a stellar press release exactly the way your human media contact wants it.Excellent. Now what? Well, the bad …
Want Media Coverage? Be Like Sue.
Want to know why you should invest a few minutes customizing your press release? Because humans working in the media are flying …
3 Things Media People Won’t Tell You
You want something from them. You want attention. Your news is a big deal to you, right? Jumping up and down like a spoiled …