People working in the media like to take time off during the holidays, but it’s tough for them. Nationally recognized holidays mean they need to prepare stories earlier than normal, often with a skeleton staff.
Why should you care? (I know you might be tempted to not care at all, considering the general media disdain blossoming these days, but hang with me.) There’s something in it for you.
I’ve walked in their shoes, so I know what it’s like trying to meet an early deadline. Imagine what you’ve had to do to get your ducks in a row before you take time off — and at least double that stress for media people. Not only are they tying up loose ends, but they’re taking a good look at what’s going to happen in their absence and when they return.
Lots of people they want to reach are leaving early, taking tons of time off, and are tough to reach. Stories can start to fall apart before their eyes. They can’t even think about what it’s going to be like when they get back because another deadline will be looming.
Being away from work for one day often translates into missed events, meetings, and stories. If their freelance budget has been cut, depleted, or no “stringers” are available, they might have to rip themselves away from work and leave for vacation with that all-too-familiar sinking feeling.
Here’s where you come in! Baby, these major holidays are opportunity ringing in your ears. Customized, localized, quality press releases delivered just before, during and after the holidays are giant gifts to people working for media outlets.
They may not run yours verbatim, but if it’s good, they might. If they’re the type that would rather die before using a press release, yours might be so worthy that they only would need to make a call or two for fresh quotes, sprinkle their special sauce on it, and voila! Your press release could be the foundation for a fantastic story.
Not only will you have given them a quality gift, you’ll have helped them relax. Your press release will be a big boost as they reach for that high bar they’ve set for themselves (most of them, anyway). They might even do a little happy dance on their way out the door.
As they sink their toes in the sand, sleep in, connect with family, or do nothing, they’ll think of you.
They also will think of you the next time they need more information or a quote for a topic related to your area of expertise.
So, give yourself the gift of more stories in more places this holiday season by delivering neatly wrapped press releases worthy of print, screen or air. Your media contacts will thank you for it.
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