Sponto vid shot by a client per my request as we were noshing on cashews at her preferred meeting place: my dining room table (she likes to sprawl).
I launched into an answer to a question I’ve heard hundreds of times: Why should we spoon-feed them?
I’m on a mission to transform what we read, see and hear in the media. I used to be a so-called member of that now mostly hated group.
They are human. Every single crappy press release delivered gets in the way of quality on screen, air and in print every day. If you know someone who sends press releases to a human in the media, please be sure they see this. We are not victims of the media. Let us begin the transformation today.
BTW, the missing line at the end is the result of RAW/sponto. It is … AND IT COULD BE WRONG!
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